About Us

Red Cedar Technology was founded in 1999 with the mission to improve and accelerate design processes for companies with complex engineering challenges through the application of advanced design technologies.

The development of HEEDS technology and software is the culmination of over twenty-five years of effort to improve upon the incremental advancements in productivity, quality, cost reduction and compressed development cycle times enabled by traditional engineering software such as CAD/CAM and CAE. Employing revolutionary design search strategies, HEEDS removes the restrictions of conventional numerical search methods. Enabling designers to overcome the limits of human intuition and professional experience, HEEDS yields new design concepts that drive product improvement and competitive advantage.

Red Cedar Technology is a privately held firm based in East Lansing, Michigan, with marketing and sales offices throughout the world.


Red Cedar Technology • 4572 S. Hagadorn • Suite 3-A • East Lansing, Michigan USA 48823
Phone: 517.664.1137 • FAX: 517.664.1175 • info@redcedartech.com