About Us

Discover Better Designs, Faster

The HEEDS design exploration team provides software and services to help you discover innovative product designs, reduce product development time and risks, and meet or exceed customer expectations.

HEEDS software is offered by Siemens PLM Software, a leading global provider of product lifecycle management (PLM) and manufacturing operations management (MOM) software. The HEEDS team is located in East Lansing, Michigan, with software distributors throughout the world. We offer design exploration services and software to our customers and clients based on our core values — unbridled innovation, uncompromising integrity, and quality in everything we do.
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Modern Principles of Design Exploration

Our view of design exploration is free of the constraints imposed by previous technology, because it is based on a set of new principles that allow a more natural flow of thought and effort. These eight principles are the foundation of everything we do in software development, consulting services and training:
 
Principle 1: Start with a good concept, not necessarily a good design
Let the exploration engine do the work of searching for good designs.


Principle 2: Explore design early and often
Not just at the end of the design cycle or after all other means have been exhausted.


Principle 3: Define the design problem you need to solve
Not the one that can be solved by a certain design exploration strategy.


Principle 4: Improve the system interactions
Not just the components.


Principle 5: Let the exploration algorithm figure out how to search the design space
There's often no way to guess ahead of time which search method and tuning parameters will work best.


Principle 6: Don't perform design exploration using models of your models
Response surface or surrogate models often increase effort and error.


Principle 7: Be an engaged participant in the design exploration search
Leverage your knowledge and intuition during a collaborative search process.


Principle 8: Care about the sensitivities of your final design
Not those of your initial guess, which often have no bearing on the final design.