Trademark Policy

Red Cedar Technology Trademarks Policy
Red Cedar Technology (RCT) trademarks its name, logo, and product names. Authors and any other third parties who refer to an RCT product must use the registered mark or trademark symbol with the first usage.

Below are both the Red Cedar Technology Trademark List which lists RCT registered and unregistered trademarks, and the Red Cedar Technology Trademark Usage Guidelines, which provides guidance on how to properly use RCT Trademarks.
 
Red Cedar Technology Trademark List
                                                                       
Red Cedar Technology
RED CEDAR TECHNOLOGY ®
HEEDS ®
 
Red Cedar Technology Trademark Usage Guidelines
These guidelines explain how to correctly reference our company and products, they also explain the proper use of our valuable trademarks and service marks, individually “RCT Trademark” and collectively as “RCT Trademarks”. Given the nature of our business, intellectual property is our most important asset and we aggressively protect it. These Trademark Usage Guidelines apply to RCT personnel as well as to third parties including, without limitation, our customers, writers and publishers.

1.Referential Use Only. Third parties may use RCT Trademarks (word marks only, not logos) solely to reference RCT name and its software, technologies and services. Referential use is prohibited if such use would defame or disparage RCT, its products or services, or any other person or entity.

2.Referential Use Must Be Accurate. Third party use of RCT Trademarks must accurately portray the relationship between RCT and the third party (e.g., it should not imply sponsorship, affiliation or endorsement of another company or its products, unless otherwise agreed upon by RCT) and must not create confusion about who owns the RCT Trademarks.

Incorrect: Developments in HEEDS® Software Conference
Correct: ABC Distributor’s Conference on developments in HEEDS® Software

3.Only RCT Has Rights In Its Trademarks. Third parties must not seek, or suggest that they have, any rights in any RCT Trademarks. Further, third parties should not market products or services using RCT Trademarks or trademarks that are confusingly similar.  For instance, an engineering simulation software development company should not market its product as “HE’D” or “he’d”, etc.

4.RCT Logos Cannot Be Used Without Written Permission. Do not use any RCT logos unless you have a specific written agreement with RCT allowing you to do so. To be clear, this means that you cannot cut logos from the RCT website and use them in your materials - even in materials only intended for internal or personal use - if you do not have a written agreement.  To obtain permission, contact the RCT Marketing Department using the contact information for RCT corporate headquarters at http://www.redcedartech.com/company/contact_us.

5.Mark The RCT Trademarks Appropriately. Use the appropriate superscript legal symbol - ® or ™ - as set forth on the current RCT Trademarks List when an RCT Trademark first appears in each independent text. For instance, in a magazine, the appropriate legal symbol should be used with the first mention of the trademark in each article. Similarly, on a website, the first use on each web page should be marked. It is not necessary to place the legal symbol in headlines and titles if it greatly disrupts the appearance of an article, so long as the first use in text is appropriately marked.

6.Use a Trademark Legend. Documents referencing RCT Trademarks should contain a trademark legend which is typically listed along with other legal information at the bottom of a webpage, at the end of a document, or on the copyright page of a book. The RCT standard trademark legend is:

  and any and all Red Cedar Technology brand, product, service and feature names, logos and slogans are registered trademarks or trademarks of Red Cedar Technology in the United States or other countries. All other brand, product, service and feature names or trademarks are the property of their respective owners.
 
7.Do Not Alter The RCT Trademarks. Use the RCT Trademark exactly as it is written in the current RCT Trademarks List (e.g., do not use different capitalization, shorten the mark, or create acronyms).

Incorrect: heeds®
Correct: HEEDS®
                                                          
Incorrect: HDS® (abbrevi)
Correct: HEEDS®
                                                            
Incorrect: RCT® HEEDS® (acronym)
Correct: RED CEDAR TECHNOLOGY® HEEDS®

8.Use RCT Trademarks As Modifiers. A trademark should modify another word. Use RCT Trademarks  to limit or qualify the meaning of another word or word group. Do not use an RCT Trademark as a noun or a verb or verb form.

Incorrect: RED CEDAR TECHNOLOGY® HEEDS® has an array of features . . .
Correct: RED CEDAR TECHNOLOGY® HEEDS® software has an array of features . . .

Incorrect: The engineering staff at ABC Company HEEDED® the . . .
Correct: The engineering staff at ABC Company relied on HEEDS® software to. . .. . .
                                                            
Incorrect: RED CEDAR TECHNOLOGY® HEEDS® allows the user to . . .
Correct: RED CEDAR TECHNOLOGY® HEEDS® software allows the user to . . .
                                                                         
Incorrect: RED CEDAR TECHNOLOGY® HEEDS’® array of features . . .
Correct: RED CEDAR TECHNOLOGY® HEEDS® software has an array of features . . .

9.Using Red Cedar Technology As A Trade Name. When referring to the company Red Cedar Technology or one of its subsidiaries, you are using Red Cedar Technology or the subsidiary name as a trade name, not a trademark. Trade names may be used as nouns or in the possessive form and no trademark legal symbol should be used.

Incorrect: Red Cedar Technology® is headquartered in East Lansing, Michigan
Correct: Red Cedar Technology is headquartered in East Lansing, Michigan.


Incorrect: Red Cedar Technology, Inc.®  is a US entity.
Correct: Red Cedar Technology, Inc. is a US entity.


10.Do Not Incorporate Into Third-Party Names. Do not incorporate RCT Trademarks into third-party product names or logos unless you have specific written agreement with RCT allowing you to do so. However, if true, you may state that your product or service is “for use with”, “for”, or “compatible with” Red Cedar Technology’s products and services.
Incorrect: ABC High performance RED CEDAR TECHNOLOGY® compute platform
Correct: ABC High performance compute platform for RED CEDAR TECHNOLOGY® software products

11.Do not Incorporate Into Second Level Domain Names. Do not incorporate any RCT Trademarks into your second level domain name or register such a domain name unless you have a specific written agreement with RCT allowing you to do so. In accordance with the foregoing, see the following example in the case of a channel partner named “XYZ Corporation” which distributes RCT products.

Incorrect: www.redcedartechnology-cosxyzcorporation.com
Correct: www.xyzcorporation.com/redcedartechnology

12.Use Of Trademark In Title Of Third Party Publications. The use of a RCT Trademark in the title of a publication may be appropriate under certain circumstances. However, these Guidelines must be followed and the publisher must place a conspicuous disclaimer on the copyright page of the publication stating that it is not endorsed or sponsored by RCT.

13.Third Party Name And Logo Most Prominent. In any third party materials, the company name, logo and trademarks of the third party should be the most prominent in appearance as compared to RCT Trademarks.

14.Trade Dress. Do not mimic RCT trade dress. Trade dress is how RCT’s products and packaging look, including their distinctive graphics, icons and color combinations (e.g., the appearance of the GUI, the design of the RCT website).

15.Suspected Infringement. If you suspect that RCT Trademarks, trade dress or other intellectual property such as copyrighted material are being infringed, or if you believe RCT is infringing on another’s intellectual property, please contact the RCT Legal Department at RCT Legal Department.

16.Additional Information. No licenses or rights are granted by these Trademark Usage Guidelines, except those expressly set forth herein. These Trademark Usage Guidelines are not intended to be a definitive or comprehensive list of the proper usage of RCT Trademarks. Without limiting any right or relief to which RCT may be entitled by law or in equity, RCT reserves the right to (i) require a third party to submit its proposed use of a RCT Trademark for RCT approval prior to such use, (ii) object to any use of its trademarks, and (iii) revoke use of its trademarks by any third party. RCT reserves the right to modify these Trademark Usage Guidelines from time to time without notice. If you have questions about these Trademark Usage Guidelines, please contact the RCT Legal Department at RCT Legal Department.