East Lansing, MI (December 22, 2015) -- Red Cedar Technology is pleased to announce Optimize This! 2016, the International HEEDS User Conference, scheduled for October 11-14, 2016 at The Dearborn Inn Marriott Hotel in Dearborn, Michigan. Optimize This! 2016 will bring individuals responsible for product development together to learn and share how HEEDS is being used in a wide variety of industries and applications to help discover better designs, faster! With over a hundred attendees from across the globe, Optimize This! 2016 is a special event. The setting gives attendees the chance to participate in deeper discussions about design exploration challenges and innovations in their area of interest. The conference will feature presentations from key stakeholders and industry leaders currently using HEEDS to automate their design exploration processes.