Customer Success Story:  Adoption of HEEDS improves BD's design process, increases customer satisfaction and inspires innovative technologies

BD LogoBD is a leading global medical technology company that develops, manufactures, and sells medical supplies, devices, laboratory instruments, antibodies, reagents and diagnostic products. The company is focused on products and technologies that improved people's health throughout the world. BD is a Fortune 500 company that employs approximately 29,000 people in more than 50 countries throughout the world.

To date, the use of HEEDS at BD has enabled the identification of product designs that have resulted in significant cost savings, superior acceptance in customer user studies, and identification of innovative technologies.

“Since our group adopted the practice of combining HEEDS optimization software with simulation two years ago, the strategic value that we can provide to the BD product development community has accelerated dramatically.”
Anita Bestelmeyer, Manager, Corporate CAE Group, BD

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The field of biomedical engineering is multifaceted. It requires the ability to apply multidisciplinary engineering analysis and techniques to healthcare, and specifically to the development of cutting-edge biomedical devices that require pinpoint tradeoffs among multiple criteria including safety, efficacy, and government restrictions.

When the goals of an industry revolve around improving quality of life and reducing the impact of disease, the need for innovation is tremendous. Biomedical designers and manufacturers are expected to deliver a product that is uncompromised in an environment of rigorous dimensional tolerances and strict safety factor specifications. The path to biomedical innovation is a circuitous one that requires painstaking levels of research, as well as lengthy testing and approval phases.

In a competitive environment typically led by only a select few innovators, is your current way of thinking about engineering design holding you back from creating the next breakthrough in biomedical devices? HEEDS MDO is Red Cedar Technology's ground-breaking optimization tool. In the race to research and develop the biomedical devices of the future, it can get you there first.

HEEDS will automate your design capabilities and help you to seamlessly optimize parameters that satisfy the multi-disciplinary goals of biomedical device development, and it will lower your lead time and cost simultaneously. With a fast and easy-to-operate interface, HEEDS makes available to you a robust solver that will combine with your current simulation technologies to flawlessly integrate your computing environment, align your design process, shorten your development cycle, and produce optimum, customer-satisfying designs. Industry leaders in the biomedical field have used HEEDS to discover optimized designs for:

  • Orthopedic Implants
  • Vascular Stents
  • Surgical Devices
  • Cardiac Rhythm Management Devices
  • Effective Drug Delivery Systems and more...
The call is open for cutting-edge designs and innovation. HEEDS will provide you with both, and will be the difference between you or your competition becoming the next big name in the industry.