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Consumer Products & Retail

CPG companies are expanding into new markets and need to deliver products that exceed the expectations of discerning consumers. Successfully “Delivering the Brand” requires more than the status quo; this new level of excellence and innovation can only be achieved through effective management of integrated formulations, packaging and manufacturing processes.

HEEDS has been used to improve and innovate the following CPG applications:

• Packaging
• Sustainable Goods
• Apparel and Textile
• Durable Goods
• Softlines
• Hardlines


Consumer Products & Retail Customer Success

HEEDS NP Reduces Wheel Bracket Mass by 14.2%
Magline asked Red Cedar Technology's consulting team to help them reduce the mass of a wheel bracket for Magliner hand trucks. The final optimized design had a mass that was 14.2% lower than the baseline design, and stress was reduced by up to 20% for several critical load cases. The final design retained superior durability and performance. 

Read the success story

We were really impressed with the design identified by HEEDS NP. The mass reduction translates into a significant weight reduction for us, without compromising the quality of the final product.
Dave Garski
Dave Garski
Magline Corporation

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We help you discover better designs, faster

About Us

The HEEDS design exploration team provides software and services to help you discover innovative solutions, reduce product development time and risks, and meet or exceed customer expectations.


Contact Us

 heeds.plm (at) siemens.com
 4572 S Hagadorn Rd, Suite 3-A
     East Lansing, MI 48823

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